I've been wanting to go fullframe for quite a while and have waited till prices would drop on the 5D Mark 3. In addition to the other contender on the full frame front, the Nikon D800, I've also lurked over the Blackmagic Cinema Camera and the Sony FS100. I went with the Canon because of the fullframe, the look of the images, its lowlight ability and because I wanted a camera that shoots great stills as well as video.
I have an occasional photo-assignment and last year I borrowed a 5D Mark 2 and it made my photos -and me- look a lot better.
So I broke the piggybank and gave myself this huge present for my upcoming milestone birthday. I'll be able to make good use of it this year, with trips to London, Napels, Italy, Antwerpen, Florida and Honduras to look forward to!
I not only bought the Canon 5D Mark 3 but the kitlens, the 24-105 F4 L IS as well. I read great stuff about it and as an allround lens it should serve me well for photo-assignments as well as documentary filming.
I already own a bunch of aftermarket batteries for the Canon 5D that I bought to power my SmallHD monitor, I have a nice set of lenses, so I'm really trying to keep accessories to a minimum. Perhaps a flashlight or a CF card, but that's it... well, maybe a small microphone for the hotshoe, a batterygrip for those long video interviews... but that's really it... wait... the Atomos Ninja records the uncompressed HDMI signal ánd serves as a monitor as the same time, right... Sounds like a must have accessory. I swear that's the last of it!! (Is an SSD included..?)